About Vroom

Vroom translates groundbreaking science into everyday language and pairs it with accessible, actionable tips that encourage back and forth interaction between parents and children.

Bio of Organization and Work: 

Ellen Galinsky, President and Co-Founder of Mind in the Making has been an integral part of Vroom since its inception. The Vroom approach is simple: meet parents where they are, in places they already go, through trusted individuals and networks in their lives. Galinsky helped develop the five Brain Building Basics using discoveries in neuroscience. These five steps explain the elements of brain building actions in accessible language, helping parents turn every day activities into brain building moments. The five Brain Building Basics are:

  1. Look
    Even before babies can talk, they’re showing you what they’re interested in. Look into their eyes, or at what catches their eye, and begin brain building!
  2. Follow
    Powerful bran building moments are created when you let children lead the way, and you follow by responding to their words, sounds, actions and ideas.
  3. Chat
    It may not seem like it, but the sounds and gestures young children make are their way of communicating with you! So talk out loud together and keep chatting as your children grow, engaging them in learning about the world around them.
  4. Take Turns
    Back and forth interactions between you and your children are one of the most important ways to help their brains develop. So be sure to take turns while you’re talking, playing or exploring with your children.
  5. Stretch
    Make the moment last longer by building on what your child says, or asking follow-up questions that expand your child’s thinking and learning. When you stretch the conversation with questions like, “What do you think about that?” or “How does that make you feel?” you’re stretching the brain building moment too!

How does your organization promote/use brain science with children birth through 5 years of age?:

Vroom is inspired by extraordinary brain science and insights into how children build relationships and learn. The brain develops fastest in the first five years of life, making over 700 new neural connections per second. In addition, we know that positive early experiences build strong brain architecture, providing a foundation for all future learning. Vroom is based on three core science principles:

  1. Positive Adult-Child Relationships
    Vroom is here to complement parent-child relationships, to ensure that when parents and children have time to interact – whether it’s in the middle of chores, preparing for bedtime, or riding the bus – they are maximizing the amount of brain building that is taking place.
  2. Serve and Return Interaction
    Wiring of the brain takes place through the back and forth interactions between children and the significant adults in their loves. Like the serve and volley of a tennis match, these repeated interactions reinforce neural pathways.
  3. Executive Function Life Skills
    Executive function skills are critical to a child’s future success, and include focus, working memory, cognitive flexibility and inhibitory control.

There are Vroom tools available to caregivers, which can be accessed electronically (via the Daily Vroom app), physical deck of cards, or a printable PDF, so you can use the tools wherever you are. Daily Vroom Tips help caregivers turn everyday routines into brain building moments with their children. Each tip, written to be age appropriate, does not require much time or money to complete and are meant to be fun and joyful. Tips can turn something that might be mundane or chore-like into a positive moment of interaction. In addition to the activity, all tips include a “Brainy Background” that explains how the activity builds your child’s brain. Expanding on the Brain Building Basics, the Daily Vroom Tips promote brain development, language, early literacy, and executive function skills.

The Daily Vroom app holds the full database of over 1,000 Vroom tips and delivers them, one at a time, in a mobile format. The app is available for free download in both English and Spanish. Daily Vroom replicates all of the components of the Vroom Tip Cards but utilizes the power and personalization that technology allows. Daily tips are age-appropriate, gender specific, and personalized to the registered child (or children).

To learn more about how the Early Learning Division is sharing the Vroom tools with families and what community organizations are involved with Vroom visit www.oregonearlylearning.com/vroom.